“Less is more” is not a concept that I have invented for this post. Adding new functionalities to products and services creates complexity that the client in many cases does not understand and/or that does not really add value. The failure and closure of Google Wave can largely be explained in this way.
Minimalism Is a Concept That Seeks the Opposite
Focus on the essentials so that the customer Niue B2B List can intuitively derive immediate benefit from a product or service. Anomalism is a concept that can go even further. It even seeks to remove functionality that we consider essential in order to generate a different experience than usual.
Contents [ hide ]
1 The different types of innovation
2 Removing “essential” functionality can create a different customer experience
3 What can anomalism contribute?
The different types of innovation
Launching a new product on the market is one of the most exciting tasks for a company. Typically many months or even years of preliminary work have been carries out to get to this point. Now the point of truth has been reached where the market will give us an answer if we have been successful in the form of sales. Typically we can broadly differentiate 2 types of innovations when we talk about products and services.
Others, Radical Innovation – This is a discovery accompanied by a market introduction of a game-changing product. Internet, the wheel, electricity, the car, the book press, etc. There have been some radical inventions in our history. Marginal innovation : These types of products are characterize by changes or new functionalities in existing products, services and concepts. These include, for example, Lean Start-up, the convertible car, chocolate with chili, coffee capsules, etc.
Removing “essential” Features Can Create a Different Customer Experience
But, Companies typically think in terms of “what else can I offer the customer?” or “how can I add value to my existing offer?”. Few dare to think the other way around. There are typically 2 ways to design products and services.
Maximalist : Maximalist is actually an artistic current with the philosophy of “more is more”. We can also apply it to the business world as opposed to minimalism. As examples we can use luxury products in general, smartphones that make videos, have an Internet connection, applications, have a coffee at a Startbucks, or the service of a wedding planner who plans your wedding from scratch without you having to to worry about anything, etc.
Minimalism – Minimalism applies to products and services focuses on what is considere essential to the consumer. Remove everything that is left over. As an example, we can mention mobile phones without the possibility of taking photos, videos or connecting to the Internet, the Smart that only offers 2 seats or home-cooked takeaway food.
Anomalism : if until now you didn’t know what anomalism is, don’t worry because it is a term that I just invented. The idea behind it is to remove functionalities that we can consider absolutely essential for a product or service. As What can anomalism contribute?
Both for the consumer and for the company, anomalism can bring many advantages. Analyzing some of the examples some quick conclusions can be drawn.
1. But , Reduce the cost in an extreme way : in times of crisis, anomalism can be an extreme way to reduce the cost of a product or service in an extreme way. Especially when you cannot compete on price with an existing offer, you can remove essential features to differentiate yourself.