Focusing on a goal of Belize Phone Number self-satisfaction

Often, one or more people on the team may have separate KPIs (Key Performance Indicators) in mind, and without a clear discussion, they may end up creating what they think is a great campaign but hitting the wrong ones. Goals.

How to fix it: Before you start, decide Belize Phone Number what you want to accomplish and design your content campaign and measure it around that goal to make sure you’re all working towards the same goal.

My mistake was over-sharing and saturation of the same target audience.

How to fix it: I am now diversifying who I send content to and how often.

Chuck Hester , Director of Client Services, Converge Consulting

I lived by the amount of content on social media. I run five brands and post six to eight times on Facebook, three to four times on Twitter.

Thinking Writers Must Be Experts

Years ago, I told a professor Belize Phone Number that I didn’t feel qualified to write about a topic because I couldn’t provide concrete answers to the problem.

How to fix it: She told me it’s not about knowing the answers, it’s more about asking the right questions.

Rebecca Lieb , Analyst and Founding Partner, Kaleido Insights

Error: assuming the audience will find the content
I am not a content marketer; but I worked with a team to market my book. My biggest mistake was assuming that the virtue of my work would attract an audience.

How to fix it: I have to work hard to raise awareness for my book, Good Charts, but it’s worth it.

Scott Berinato , editor, Harvard Business Review

HAND-RELATED CONTENT: A step-by-step guide to audience development.

Underestimating the power of the status quo

Belize Phone Number
Belize Phone Number

About 15 years ago I decided that traditional advertising had to die soon because it made no sense in a digital world. If I had known then what I know now, I would have understood how the status quo resists change.
How to fix it: Build and deliver support. Also, services to help customers slowly transition from siled analog organizations to integrated digital organizations.

Kirk Cheyfitz , Principal Consultant, Kirk Cheyfitz Content + Strategy

HAND-CHOSEN RELATED CONTENT: Your 2020 Mission: A Unified Strategy for Content in Your Marketing
Error: listen only client search
“Voice of the customer” research creates. Also, commoditized content. Meeting only known or stated customer needs with offerings no different than your competitors means that the only distinction your content can claim is the company logo.

How to fix it: Create advantage or uncertainty. Also, in your content to disrupt your buyer’s status quo bias and overcome the biggest obstacle to success: your prospect’s aversion to change. Be original and fresh to create clear differentiation.




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