Embrace simplicity Guatemala Phone Number

Before Tim goes into examples of his Guatemala Phone Number photos, he points out that to create something humorous, you have to embrace simplicity. “We have this tendency as marketers and professional communicators to be too complex,” he says. “We are afraid of the simple because we think it makes us look stupid.”

Marketers are afraid of simple because we think it makes us look stupid, says @TimWasher. #CMWorld Click to tweet
This slide shows the unnecessary complexity he is talking about. (Such a joke, this Tim. No one would ever wrap a slide so full the audience can’t read it.)

text-info-heavy-slide-example

For simplicity, Tim cites a skit he helped develop for John Oliver’s news show with Bill Nye.

The four-minute sketch on global warming prompted this comeback from The Guardian’s Chris Mooney: “They said in four minutes something I’ve tried to say in 10 years with hundreds of thousands of words.

When brainstorming for captions, ask yourself

“What does that look like? What does Guatemala Phone Number this remind me of? Look at things as a child would.

“For me, being immature is finally an asset,” says Tim. “If you’re not childish, go get a child, bring the child, and say, ‘What do you see here?'”

Use contrast
Another element of comedy is contrast. Against the grand backdrop seen in this image, Tim’s question is delightfully unpleasant.
What is the club policy regarding roasting marshmallows?
What is the club policy on roasting marshmallows?

Follow the rule of three
In your captions, experiment with the rule of three: establish two elements in a series – a pattern – then break the pattern with the third element. You set expectations, then invert them. Tim calls it taking a hard turn.

Here’s how he maps out the rule of three – the anatomy of a joke. “I think vector physics is the best way to explain comedy,” Tim says.

The comedians exaggerate towards Pluto and back

Guatemala Phone Number List

Try this technique in your captions. Consider Tim’s description of what strikes me as a child’s quiet moment on a bunny hill:

The nine-year-old FALLS the landing out of the helicopter, then tames the only triple black diamond trail outside of the Himalayas, known to locals as The Widowmaker.
The nine-year-old FALLS the landing out of the helicopter, then tames the only triple black diamond trail outside of the Himalayas, known to locals as The Widowmaker.

Use sarcasm
Be careful with sarcasm; you don’t want to look mean. Sometimes, however, only sarcasm will do, like when you come across a bundle of fireworks labeled “WARNING: FLAMMABLE:”

Thank you, Blast Zone legal team!
Thank you, Blast Zone legal team!

Conclusion
To develop your ability to create like a comedian, write fun captions whenever you share your personal photos. Use comedic elements like simplicity, irony, contrast, hyperbole, sarcasm, and the rule of three.

Even if you never write a humorous caption as part of your job, by developing your comedic creativity outside of the office, you’ll find yourself increasingly coming up with fun content ideas on topics your customers care about.

 

 

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