The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a scheme to maintain control over Internet advertising markets.
The majority of the lawsuit Pakistan Mobile Number documentation is concerned with Google’s domination of Internet advertising.
It portrays the Daily Mail as a victim that is powerless to control its advertising business and is forced to submit to diminishing revenue because of what the Daily Mail alleges is monopoly dominance by Google.
akes it difficult for publishers to compare prices among exchanges; reduces the number of exchanges that can submit bids; and uses bids offered by rival exchanges to set its own bids — a de facto bid rigging scheme.”
AMP is a Scheme to Control Online Advertising?
Accelerated Mobile Pages (AMP) is an open source web standar for delivering web pages that are highly optimize for mobile devices.
Competitors to Google, like Microsoft’s search engine Bing, have been a part of the Accelerated Mobile Pages (AMP) open source movement. For example, Bing announced in 2016 that they would deliver AMP formatted Pakistan Mobile Number web pages in their Bing APP.
In 2018 Bing announced the rollout of their AMP News Carousel, also stating their intention to provide AMP pages in their search results as well.
The stated goals for Accelerated Mobile Pages (AMP) is to provide a better user experience for users on mobile devices.
The stated mission for AMP is:
“Provide a user-first format for web content, supporting the long-term success of every web publisher, merchant, and advertiser.”
Claims Google Punishes Websites with Organic Search
Specifically, the lawsuit alleges that AMP created a situation that locked out competing ad services. But that claim about AMP undermine by it’s own Pakistan Mobile Number admission that this was the case only “initially.”
Instead, AMP limits a publisher’s expressive creativity and degrades the user experience. AMP pages are not compatible with infographics and other interactive features, resulting in less user engagement.”