The newsletter is one of the most effective ways to keep in touch with prospects and customers.
In this sense. it is a real pillar of digital marketing.
Inexpensive. easy and quick to set up. it is also advantageous from every point of view.
However. afflicted with great advertising fatigue. users are not always receptive to it.
Indeed. faced with the ever-increasing influx of promotional e-mailings. users may become less willing to open a newsletter.
They are often tired of receiving constant demands.
In this context. the whole objective for the marketing department is to create effective newsletters. that is to say newsletters that encourage conversation while standing out for their relevance and quality.
As you can imagine. writing this type of newsletter is not as simple as it seems.
That’s why I decided to make the process Czech Republic Cell Phone Numbers less complex by providing this little practical guide for honest beginners.
So without further ado. let’s get to the heart of the matter.
A newsletter is an email sent periodically (generally once a week. even if the frequency of sending is completely free) to prospects or customers grouped together in lists of previously defined email addresses.
Despite its name (newsletter literally means “newsletter” or “newsletter”). the newsletter is not only intended to inform.
In recent years. the use of the newsletter has indeed greatly diversified.
It can now be used to announce promotions or inform current news.
As such. it is particularly popular with e-commerce players.
However. a newsletter campaign cannot be sent to just anyone.
What is a newsletter?
Indeed. knowing that it needs the recipient’s email address to take shape. the latter must necessarily have given its prior consent to receive it.
This is a legal obligation which will be the subject of a dedicated paragraph in this article.
What are the benefits of a newsletter?
The newsletter has many advantages. both for the sender and for the recipient.
Unlike a post on social networks. once the newsletter has been sent. you can be sure that your recipients will receive it.
Certainly. some will probably receive it in their spam folder. but they will receive it anyway.
In this. it is one of the most effective ways to spread your message on the Internet and create a link with your prospects and customers.
A loyalty technique
The newsletter is the ideal medium for maintaining a relationship with prospects and customers by maintaining regular communication with them.
In this. the newsletter is perfect from a loyalty perspective.
More traffic to their website
The newsletter is also very useful for driving traffic to free or paid content present on the associated website.
Indeed. since a newsletter email allows the addition of external links. it is very simple for a company to redirect its readers to the site in question.
Whether it’s to a content page or a product page.
The newsletter can therefore sometimes significantly increase the traffic of the website.
However. for this it must be very engaging.
But I will come back to this point in more detail throughout this article.
The newsletter. an easy-to-implement marketing tool
Due to its dematerialized nature. the newsletter is very easy to set up.
All you need is a mailbox and an Internet connection to send it at any time.
In addition. its sending can be fully automated and programmed using email marketing software.
This solution therefore represents a real saving of time on a daily basis.
What’s more. in addition to a lower investment in terms of time. it is also a very low financial investment.
A newsletter costs almost nothing for those who wish to set it up.
Again. a simple Internet connection and an email account are enough.
It is therefore completely free if you do without a dedicated tool to create and send it.
However. it is worth remembering that newsletter sending software is relatively essential.
Sending mass emails is indeed difficult to reconcile with a manual procedure.
I will have the opportunity to tell you about all the best specific tools at the end of the article .
Saving time and money for the reader
On the recipient side. the newsletter also has its share of advantages.