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The internet is continuously responding to this by, for USA Phone Number example, adding a share button to everything we read. But what makes us sometimes press that button and sometimes not? And what makes so many people press that button at the same time, with the result that the content goes viral? Why are articles shared? Ryan Holiday answers the above questions on the basis of his research results. He USA Phone Number analyzed hundreds of articles that have recently gone viral to find a connection. The book Growth Hacker Marketing by Ryan Holiday (2014) is a popular book in the world of growth hacking. The reason I chose his results is because his research into viral content is the precursor to further research. There are new insights about viral content, but often USA Phone Number in the form of opinion pieces and not studies.

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That is why I like to take this somewhat USA Phone Number older book as a starting point. First, Holiday looked at the topics of the articles. It turned out that articles about education, health and science were shared more often than articles about sports and politics. But why? Is that really the subject? One thing we know USA Phone Number for sure: people share things because they are interesting or useful. The research showed that more interesting articles 25%, and useful articles 30% (such as education, health and science), are more likely to be shared. Also read: This is what you need to know to USA Phone Number make viral videos [research] Why is that so? It turns out that these kinds of articles often describe innovations and discoveries that evoke a specific emotion in readers.

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That emotion is called ‘ awe ‘, the Dutch USA Phone Number translation is ‘awe’. The role of emotions Could it be that other emotions have the same effect? There are reasons to believe that experiencing an emotion, any emotion, might encourage people to share certain content. This also happens in everyday life. When USA Phone Number you have received good or bad news, you often want to share it with someone. This helps us to strengthen our social bond, because we experience the same feeling at that moment. The emotion awe (awe) Awe is the feeling of admiration and amazement that USA Phone Number occurs when one is inspired by knowledge, beauty, respect, or power.


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