Several factors go into setting up a content marketing platform:
If you don’t have the personas and stages of the buyer’s journey documented for your business, start there — possibly with the help of your steering committee.
Consider your content types and taxonomy
If you’re going to integrate Greece Phone Number multiple repositories, for example, you need to align your markup and filename.
Consider your teams ‘ workflows . “Everyone has an opinion,” warns Rachel. “You may feel pressured to add steps, which can lead to overly long workflows that are difficult for platform users.”
She says, “You don’t want to spend a lot of administrative time ticking boxes and not doing the things you love to do. Limit workflow to transfer points. If I create a brochure and someone reviews it, those are my two steps. You don’t need every detail in between; otherwise, it becomes clumsy. »
Work with your provider to adapt the user interface
Adding custom fields if necessary.
Think about how existing Greece Phone Number technologies should be integrated into your platform.
RELATED CONTENT AT HAND: How to Document Your Content Marketing Workflow
Use a reliable third party
Stakeholders often have opposing viewpoints, which can derail your research or implementation, as Stan puts it, “off the rails or in a rat hole.” Bring in a third party – a vendor representative or independent consultant – who can say, “Listen guys, we hear everything you say. We’ve been down this road before. Here are some best practices that can help you along your journey. ”
As part of governance, create a policy: this is the .