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Their approach worked… In August 2014, they Malaysia Phone Number List sold 165 bottles of spicy honey. But in September that number grew over 500% to more than 840 bottles. The Malaysia Phone Number List reason for this growth? Press coverage.[*] Their spicy honey had been featured on many popular foodie Malaysia Phone Number List sites, like: Uncrate: Screenshot showing a landing page on uncrate Grub Street: Screenshot showing content page by GrubStreet Kitchn

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Screenshot showing a product information Malaysia Phone Number List page So how did they manage this? A lot of it came down to old-fashioned hard work. Casey Malaysia Phone Number List would spend hours following every lead, building his network and reaching out to food writers, editors, and bloggers. And once Malaysia Phone Number List he had uncovered a contact he’d follow his simple Malaysia Phone Number List three-step press plan:[*] Build a relationship: Casey focused on building relationships with press contacts.

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Instead of going in and directly asking for Malaysia Phone Number List coverage. He’d read and share their work, follow them on Twitter and try to create a genuine relationship. Help them do their job. Journalists have tough jobs. They need to create compelling, interesting stories every single day. Instead of sharing Malaysia Phone Number List some details and hoping they’d turn it into a story. Casey would provide each journalist with Malaysia Phone Number List a few ready-made story ideas about Bushwick Kitchen, including some images and copy for each option.

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