Case study Ecuador Phone Number Santander Bank

Last November, Santander Bank launched . Also, a new content marketing strategy aimed at connecting with millennials who could be a few years. Also, away from applying for loans. “We wanted to speak to people earlier in their decision-making process, and wanted our content to be found when they had lifestyle questions,” says C. Decker. Also, Marquis, senior vice president and chief marketing officer. digital, social media and multi-channel marketing for Santander
[email protected] creates useful. Also, content instead of stories around #banking products, says C. Decker Marquis. Click to tweet
The content, under the Prosper. Also, and Thrive Ecuador Phone Number umbrella, can be found at, where a dozen articles are published each month on topics that fall into three categories: saving, controlling debt and living life.

What’s surprising is that viewers

You wouldn’t necessarily think of. Also, coming to a bank for the types of stories we present, but we want our audience to feel like Ecuador Phone Number we understand them and their goals,” Marquis says. And Santander works closely with content management, social distribution and SEO partners to ensure content is discovered.

Prior to launch, extensive research into. Also, its target audience provided Santander with enough information to convince the leadership team that millennial content was a good investment.

“We want to be there for those in-between times, before clients look for a home loan,” says Marquis. So far, she says, they’re meeting their engagement. Also, and conversion goals, driving traffic to their main banking website, and gaining audience. Also, insights through surveys. The next step will be determining how to reuse content across. Also, all channels, including within branches. Overall, the strategy is to attract potential customers and retain them so that when they are ready to buy banking products, Santander will be front and center.

They experiment

Ecuador Phone Number
Ecuador Phone Number

Another thing that resonates with the digital generation is innovation. This is why some banks are launching innovation labs to present their future efforts to the public. Part of the rationale might be to counter (or follow) the fintech bandwagon, but it’s also a way to generate buzz.

“A brand innovation play says ‘look at how innovative and committed we are to being ahead of the curve,’” says Bleedorn. Although many well-known experimental spaces are found around the world, among the institutions that do so in the United States are USAA, with its design studio in Austin, Texas, and the “customer experience” laboratory. Also, of Bank of America located above one of its Silicon Valley branches.

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