But What Does It Mean for Your Site?

Google’s concept of “EAT” (Experience, Authority, and Reliability) has become a hot topic in the. SEO community in recent years, as well as a source of many myths and misconceptions. One of the most prominent questions and mysteries surrounding. EAT is whether and to what extent it is a direct ranking factor in Google’s algorithms. However, Google has been consistent about the role EAT plays both in its algorithms and. In how search quality evaluators use it, stating that “Google’s algorithms identify signals. About pages that correlate with trustworthiness.” and authority,” rather than EAT itself being a quantifiable indicator.  A measurable metric used in Google’s algorithms. To solidify this point, Google recently provided an update on this question. Stating that EAT is not itself a ranking factor. But rather a framework that encompasses the many signals. Google uses to evaluate and rank great content. 

In a March 2020 update, Google stated that: “Assessing your own content in terms of. EAT criteria can help conceptually align it with the different signals our automated systems use to classify content. Commercial Continue reading below Google’s communications on EAT leave a lot of Bahamas whatsApp number list room for interpretation and debate. Which tends to raise a common question among many. SEO professionals: If EAT is so important, how can I optimize my content to improve its perceived EAT? While Google’s official answers to. EAT-related questions leave many SEOs unsure about their next steps, there is a trusted and underused method. We can use to improve not only EAT, but overall organic performance: Leverage structured data (Schema.org ) to its maximum capacity. 

Who Your Content Creators Are, Now Is the Time.

How structured data can help with EAT Proper use of structured data can help with EAT for several reasons. On the one hand, structured data helps establish and solidify the relationship between entities, particularly between the various places they are mentioned online. In Google’s own words, providing this markup “helps” them by “providing explicit clues about a page’s meaning” that Google then uses to “understand the content of the page, as well as gather information about the web and the world.” usually.” Commercial Continue reading below Using structured data to establish these relationships can speed up Google’s ability to assess the EAT of a given page, website, or entity because it can help: Reduce ambiguity between entities. 

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Create new connections that Google wouldn’t otherwise have made in your Knowledge Graph. Provide additional information about an entity that Google might not have obtained without the structured data. According to Knowledge Graph and Google patent expert Bill Slawski: “Structured data adds a level of precision that a search engine needs and may not pick up, because it doesn’t have the common sense of a human being.” Without confidence in which entities are included on a page, it can be challenging for search engines to accurately assess the expertise, authority, and trustworthiness of those entities. Structured data also helps to disambiguate entities with the same name, which is certainly important when evaluating EAT.

Author Pages Are an Easy Way to Establish

 Slawski provided a couple of interesting examples of how this might work: “When you have a person who is the subject of a page and they share a name with someone, you can use a SameAs property and point to a page about them in a knowledge base like Wikipedia to make it clear that when you are referencing someone like Michael Jackson, you mean the king of pop, and not the former director of Homeland Security; they are very different people. Companies sometimes have names that they can share with others, like the Boston gang, which shares a name with a city.” Structured data essentially serves as a way to spoon-feed Google crucial information about the topics on your site, as well as the people who contribute to it.

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