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magazineSurvey/actual data Personalized messages that are authentic and relevant are effective in building and retaining holiday shopping customer loyalty. This holiday season has also been one of the hottest battles between brands over shopper spending. With the battle already heating up this season, the National Retail Federation ( NRF ) forecasts growth of 3.8% to 4.2% . Any marketer competing in this will have a very detailed plan. On the other hand, are you wasting your efforts in one of the most important times of the year? According to email marketing provider Yes Marketing ‘s holiday report ( registration required to download ), many brands sent out holiday-themed campaign emails in Q4 2018, but their performance

metrics fell short It is said that it

became a lacking result. Holiday-themed emails had an average open rate of 10.5% and an average click-through rate of 1%. Both outperformed non-theme emails Training Directors Email Lists sent over the same period (average open rate of 12.6% and click rate of 1.1%). what do you mean That would mean that holiday strategy and content effectiveness were low in 2018. You should rethink your holiday strategy now before it’s too late. Here are some data-driven ways to improve your messaging for each holiday this year. Articulate your brand’s core beliefs and values ​​on major holidays Thanksgiving (4th Thursday in November in the US):

Some brands have a direct and logical

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connection to Thanksgiving promotions. For example, brands that offer products and services (household goods, grocery stores, reae genuinely committed to improving their customer experience in the new year. Thank you customer. What can you do to congratulate your customers more than a simple thank you note? Appreciate your customers and show respect for their engagement with your brand. It is also necessary to cite positive social posts about the brand while showing appreciation. If possible, give the customer who made the quoted post a gift card as an extra token of appreciation. Tell your

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