Your marketing plans, especially since we have so much trackable data today that can help us determine which customers need to receive what messaging.
With the right strategies in place, this can take your campaigns— and your ROAS— to the next level.
Need help setting up email, ad, and full-marketing funnel campaigns that implement behavioral segmentation? We can help. Get your free marketing audit today.
Have you ever get emails from a B2C company that felt tailor just to you?
Products and messaging that are perfectly align with your specific needs and pain points, SMS messages that seem to know exactly what offers tempt you, and Facebook Ads that seem to speak to your soul.
The emails may seem general, but they’re so intensely relevant?
The copy couldn’t be better
This is thanks to behavioral segmentation, which should be a core aspect in every part of your marketing and sales strategies.
In this post, we’re going to go over what behavior segmentation is, why it matters, and a few tips to get you started.
What is Behavior Segmentation?
Behavioral segmentation is the practice of breaking down Sri Lanka Phone Number your target audience into unique segments that you can then market to individually based on specific actions they’ve taken.
This includes breaking users down by the following:
Use or need of the product or service based on site or social activity
Which products or services they use
Stage of the buyer’s journey, including contacts, leads, and customers
Specific behaviors they take on a website, like which pages they view
Each brand will have a variety of different audience segments, including those based around trackable behavior.
An online grocery delivery company selling fresh fruits and vegetables might have the following segments:
Some customers choose the retailer because it’s convenient; a few clicks and their order is on their way. Wthout the shopper needing to get dressed. Get their kids in the car, and hit the store. They may be more likely to have high average order values they place regularly and within a few minutes of starting
Others might take several weeks to plan an order; they might be using the service to supplement their needs due to lack of access, and take their time to only place an order when it’s relevant or worth the cost of shipping