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Google Trusted Store and BBB Accredited Sites. These trust badges provide more of a feeling of security, rather than proving a technical specification. Certain products Greece Phone Number need trust badges to support their integrity, for example, organic food. Screenshot showing an Greece Phone Number ecommerce product page Of course, https plays right into this feeling. When a site is not on https, it can show a “not secure” note that Greece Phone Number looks very untrustworthy. Screenshot showing a google Greece Phone Number chrome warning Worst Practice Screenshot showing a page What the worst practice does wrong: Hiding the trust badge in the footer.

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Best Practice Screenshot showing a Greece Phone Number bed What the best practice does right. Promotes trust badge prominently and visibly (sticky). CHATBOTS Chatbots are a new thing and the first helpful integration of AI into ecommerce that shows promising results. They Greece Phone Number provide a sort of customer service that goes beyond Q&A and gives a feeling of talking to another person instead. There are different kinds of chatbots: some have very fixed response patterns. Others use machine learning to Greece Phone Number provide a more flexible (and real) experience. Some work on messengers like Facebook, Slack, or SMS; others work right on the product page.

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However, chatbots can also be a trap for Greece Phone Number brands if they have poor implementation. A few cardinal sins to avoid are: Not disclosing that the customer is talking to a bot. Only providing a fixed sequence of answers. Not redirecting customers to a human being when a bot can’t Greece Phone Number help further or gets stuck. On the other hand, a well-done chatbot can be entertaining Greece Phone Number (see screenshot below) and provide value. Screenshot showing an eCommerce chatbot Poor Practice Greece Phone Number Screenshot showing a messenger conversation What the worst practice does wrong. Chatbot is a just a series of choices, not a conversation.

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