Pitfall 3. Giving self-sabotaging information Sometimes you can undermine your own status, such as ‘I worked in healthcare for 10 years until a burnout brought me to a halt. Now I enjoy shooting weddings.’ A potential client may quickly think, “Weddings are really stressful, what if she breaks down again!?” Think of the match with your service or product. As a burnout coach you could of course turn this into your personal success story (‘I know how you feel and I succeeded!’) and it can be relevant to mention. Parts of the about me page You want to build trust with new visitors on the about me page. You want to underline that you are the right person for what you are offering.

Part 1: mission & passion We all prefer to work with that enthusiast who believes in his or her product. Someone who really wants to help you. Address questions such as: Why (and when) did you start your business? What do you want to achieve? What drives you? What makes you so enthusiastic about your offer? Example photographer : I like to be among people and with photography you get very close to someone. Capturing someone as he or she really is — reality at its best, that’s my challenge. My gift for the people I was allowed to be close to.

The more I shoot, the more my passion has only increased. I love the special stories of people, the beauty and the little things that make life so beautiful! I capture all this with a lot of love with my camera. Part 2: Background People don’t want the first one. You have a certain expertise that allows you to offer your service(s) or product(s). Tell about it and provide proof. These can be the obvious things like: educations, trainings and courses, obtained quality marks, work experience, was apprenticed to another expert, and/or well-known clients. But you can also think further. Are you an experience expert?

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